Crowdfunding campaign setup for an album release

5 Mind-Blowing Ways Musicians Are Earning Big Online Without a Record Label

Let’s face it—the music industry isn’t what it used to be. With streaming, social media, and digital platforms, musicians today have more options than ever to monetize their talent, reach fans worldwide, and build lasting income streams. Gone are the days when album sales were the only way to make money from music; now, it’s all about finding the right blend of creative income streams that align with your brand and keep your fans engaged.

If you’re ready to make your music work for you online, here are five innovative ways artists are bringing in revenue and how you can start doing the same. Each of these strategies allows you to connect directly with fans, create a deeper bond, and build income streams that keep working long after you hit “upload.”


1. Crowdfunding for Albums and Projects

Crowdfunding has opened the door for musicians to fund their albums, tours, and creative projects directly through fan support. Platforms like Kickstarter, Indiegogo, and Patreon let artists offer exclusive perks in exchange for financial backing. Fans get a sense of ownership in your project, while you get the funds needed to create. This model flips the traditional industry on its head—you’re no longer waiting for labels to back you. Instead, you’re letting the people who care about your music invest directly in it.

How to Get Started:

Setting up a crowdfunding campaign isn’t about just asking for cash; it’s about inviting your fans into your creative process. Start with a campaign page that reflects your personality, and offer perks that make them feel like they’re on the journey with you.

  • Create a Video Pitch: A short, personal video goes a long way. Show fans what their support will help you create and why it matters to you.
  • Offer Unique Perks: Go beyond just a digital download or shout-out. Think about what your audience would love—a private Zoom Q&A, a signed piece of sheet music, or even an invitation to a virtual album listening party.
  • Regularly Update Supporters: Crowdfunding doesn’t end when you meet your goal. Keep fans engaged with behind-the-scenes updates, sneak peeks at your work, and notes on your progress. This makes them feel like they’re part of the process, building loyalty and excitement for your finished project.

With crowdfunding, it’s all about making fans feel like insiders. Not only does this help raise funds, but it also builds a stronger bond between you and your audience. When the project is finally complete, those who helped you bring it to life will be your most loyal supporters.


Take my free quiz, “Is Your Music Career Digital-Ready?”, and let’s find out where you stand in today’s ever-changing digital music scene. In just a few quick questions, you’ll uncover your strengths, pinpoint areas for improvement, and get insights to help you level up your presence in the digital world.

👉 Click here to take the quiz now and start building your digital roadmap.


Girl Singing a Live-streamed concert bringing in fan donations

2. Selling Exclusive Content on Patreon

If you’re not on Patreon yet, it might be time to consider it. Patreon lets musicians create monthly subscription tiers where fans pay for exclusive content, from unreleased music and early demos to personal updates and behind-the-scenes footage. This turns casual listeners into paying subscribers who feel like they’re part of your inner circle. Patreon isn’t just a way to make money; it’s a way to build a dedicated community that values the deeper, raw side of your work.

Why It Works:

Fans crave the chance to get closer to the artists they admire, and Patreon gives you a platform to provide different levels of access. You’re offering a front-row seat to your creative journey, letting them see things that aren’t polished or public. By offering exclusive content, you’re creating a sense of community while building a reliable income stream that allows you to focus on your art.

How to Make Your Patreon Stand Out:

  • Offer Tiered Access Levels: Set up subscription tiers with unique perks for each level. The basic level could offer early music releases, while higher levels might include monthly one-on-one chats, special shout-outs, or even song requests from fans.
  • Keep the Content Flowing: Fans are paying for consistent value, so be sure to regularly share new content. This could be demo snippets, tour diaries, or personal reflections on your latest projects. Consistency is key to keeping patrons engaged and subscribed.
  • Add Personal Touches: Patreon subscribers want to feel like they’re seeing the “real” you, so don’t be afraid to share more personal, raw content. Whether it’s a casual update on a new song idea, an answer to fan questions, or reflections on the music industry, make them feel like they’re part of your world.

Patreon isn’t just a way to earn; it’s a chance to connect, grow, and turn fans into a loyal community that has your back. When your audience feels like they’re on this journey with you, they’ll support you through every new release, show, and creative pivot.

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3. Hosting Virtual Concerts and Live-Streamed Performances

Live streaming isn’t going anywhere, and musicians are finding creative ways to use platforms like YouTube Live, Instagram Live, and Stageit to host virtual concerts. Virtual shows allow fans from around the world to tune in, meaning you’re no longer limited by geography. With options for ticket sales or “tip jars” during the event, live streaming can be a significant revenue source.

How to Pull It Off: Plan your show like a live event—promote it ahead of time, consider creating a virtual “setlist,” and offer ways for fans to interact during the show. Many platforms let fans donate directly during the performance, and some offer ticketed options for access.


Artist creating a digital music course for passive income holding a guitar

4. Licensing Your Music for Sync and Content Creators

One of the most lucrative ways musicians are earning online is through licensing music for films, TV shows, ads, and YouTube content creators. Platforms like Songtradr, Musicbed, and Epidemic Sound let artists license their music to creators and brands looking for the right sound. Each time your music is used, you earn royalties or upfront fees.

The Setup: To start, sign up with a licensing platform, submit tracks that work well in different types of content, and tag them for mood, genre, and style. Licensing platforms are always looking for fresh sounds, so if you’ve got music that sets a mood or tells a story, licensing could be a game-changer for your revenue.

5. Selling Merchandise Directly to Fans

Merch has always been part of the music scene, but now it’s easier than ever to create and sell items directly to your fans online. With print-on-demand services like Teespring and Merchbar, you don’t need an inventory—just design your merch, set up a shop, and let fans order.

Make It Your Own: Fans love merch that feels personal, so think beyond the basic T-shirt. Try offering limited-edition designs, signed items, or even custom products like vinyl records or artwork. Promote your store on your website and social media, and tie in new merch drops with music releases or live events to keep fans excited and engaged.

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Bonus: Monetize with Online Music Lessons and Coaching

If you’re skilled on an instrument, a production technique, or vocal training, this could be the ultimate bonus to add to your revenue streams. The demand for online music lessons is higher than ever, with artists, aspiring musicians, and hobbyists looking to improve their skills from anywhere in the world. Offering lessons lets you not only share your expertise but build a deeper connection with fans who want to learn from you.

How to Get Started:

  1. Choose Your Platform: Platforms like Zoom, Skype, or dedicated sites like Lessonface allow you to teach one-on-one or even group lessons. Start with a simple setup; all you need is a good camera, a microphone, and a quiet space to get started.
  2. Create a Unique Offering: Think about what makes your style unique—your playing technique, your approach to music, or specific insights into the industry. Whether it’s jazz improvisation, songwriting, or mixing, offer something fans and students can’t get from anyone else.
  3. Expand with Digital Courses: If one-on-one lessons aren’t your style, consider creating a pre-recorded course on platforms like Udemy or Teachable. This way, students can learn at their own pace, and you can earn passive income from a course that keeps selling over time.
  4. Add Value with Personal Mentorship: Beyond just music lessons, consider offering coaching sessions. This could include career advice, marketing tips, or even a roadmap for releasing their own music. Sometimes, the biggest value you can offer is the insight you’ve gained along the way.

Why This Works: Teaching and coaching allow you to create a personal brand as an educator and mentor, which is a powerful addition to your artist profile. It’s also a way to give back to the music community while building a loyal base of students and fans.

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Final Thoughts: Take Control of Your Income

The internet has changed the game for musicians, opening doors for creative income streams that go beyond traditional album sales and touring. But the key to success in each of these methods? Engaging directly with your fans. When you build a community that values your work and supports your journey, you’re creating a sustainable future for yourself as an artist.

Take the First Step Toward Owning Your Digital Presence

The internet has opened up endless opportunities for musicians to create, connect, and earn on their own terms. But success in this new landscape doesn’t happen by accident—it requires the right tools, strategies, and insights to navigate the digital world effectively.

So, how ready are you to take control of your music career online?

Take my free quiz, “Is Your Music Career Digital-Ready?”, and let’s find out where you stand in today’s ever-changing digital music scene. In just a few quick questions, you’ll uncover your strengths, pinpoint areas for improvement, and get insights to help you level up your presence in the digital world.

 Click here to take the quiz now and start building your digital roadmap.

The path to success starts with understanding where you are—and where you’re headed. Let’s get started.

—Jackiem Joyner

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